The number of visitors to the website has significantly decreased over the past several weeks, but you have not been able to determine the reason for the precipitous drop in traffic. When you examine the results of your search, you are astounded to see that your website is nowhere to be found. You have most likely been penalised by Google’s Panda algorithm.
Google Panda Penalty
Because the Panda Penalty is so widespread, practically every site will be negatively impacted, either partially or entirely. It’s likely because of this that Google has started referring to it as a “penalty.”
The algorithm that once went by the term Panda Penalty is now known as Quality Algorithm, and it evaluates the level of quality present on each page. You can also take Google Panda Recovery Services or Penalty Removal Service.
Suppose Google’s algorithm determines that your website’s material is of low quality or scant. In that case, it will award your site a lower Quality Score, which will result in a significant drop in your site’s search engine optimization position.
Symptoms Your website has been attacked by the Panda.
The fact that the Panda Penalty won’t show up in your Google Search Console’s section for manual actions is easily the most frustrating aspect of it. Because the drop in traffic is gradual and the level of the damage might vary, it is even more difficult to determine whether or not your website has been affected by the attack. If you discover any of the following patterns, it’s likely that you required a Panda Recovery to get your traffic and ranking back to where they were before.
A precipitous drop in traffic that persists for some while and then finds its footing.
Every one of your pages will be negatively impacted, but it’s possible that you’ll still be able to rank for certain keywords, although at lower positions.
Your ranking will decline more whenever Google makes an adjustment to its algorithm.
Panda Example of a Decrease in Traffic (Source) Keep in mind that Panda’s penalty impacts your ranks for all of your keywords because it applies to the entire site. In the worst possible scenarios, it can cause a decline in traffic of at least 75%.
If you check your Analytics and see that all of your keywords have declined by a comparable amount, this is a clear indication that the Panda update has affected your website. In conclusion, before continuing with the recovery process, you may validate the issue by using the unofficial diagnostic questionnaire and checklist that Google provides.
How to Make a Comeback After Being Hit by the Panda Penalty
As was said earlier, Panda is an algorithm that evaluates quality and will have an impact on your ranking if it thinks that the material on your sites is of a poor quality. Google is able to determine this by assessing the sort of experience that people are experiencing when they are on your website.
If the majority of your site’s visitors, for example, stay on your pages for a short amount of time or immediately leave, this sends a message to Google that the material you provide is of poor quality. Therefore, the only way to recover from Panda is to enhance the quality, depth, and worth of the information that you have.
There are two distinct approaches to taking care of it. Utilizing Panda Breakthrough, a piece of software that Google unofficially recommends, is the fastest method to get things done. The programme reorganises the material that is already available on your website and displays it to the search spiders as well as your visitors in a manner that both parties consider to be more important and interesting.
However, since you are essentially just rearrange the same stuff, this type of recovery cannot be considered real. You still run the risk of seeing a drop in ranking whenever Google releases a new Panda update. To recover from the Panda update, the second strategy, which is also the correct one, is to make actual improvements to the quality of your material. Proceed with the instructions that follow.
Create compelling, high-quality material that your audience will find useful and interesting.
Harmonize the material you write with the keywords you use and the goals of your site visitors.
Make sure to include your targeted keywords in the headlines, boldface text, and anchor text.
Get rid of low-quality material by enhancing, removing, or not indexing sites that have a bounce rate of more than 85% and are receiving too little traffic.
Check that every one of your pages has at least 250 words of text on it (You can do this by installing the Admin word count WordPress plugin)
Be sure that none of the material on your sites is copied from another source or duplicated.
Make use of canonicalization to guide the spiders used by Google to the most accurate version of your website.
Think about including video, infographics, and other forms of content into your website in order to keep your visitors on the page for longer.
Educate yourself about search engine optimization and keywords, then check to see that your material is optimised for the appropriate keywords.
The Panda algorithm is a vicious beast that may wreak havoc on websites by reducing the amount of traffic they receive. Your sole line of defence is to make sure that you are not using copied, thin, or low-quality material on your website, all of which are disliked by both your visitors and Google.
In order to recover from the Panda Penalty, you will need to update your older content and make it more valuable for the people that visit your website. Depending on how quickly you can take action, the time it takes to recover might be anything from a few days to a few weeks.