Good packaging is essential in any business; however, it is more relevant in an E-Commerce or online store since it is the element in charge of preserving and delivering your product to your customers professionally. Another point to keep in mind, besides the importance of custom packaging boxes in good condition of the products, is that this is not only a functional element, it can also become a powerful marketing tool that can be an active part of the image of your online.
Internet is a bottomless pit of stores and businesses; although at first, you may find it hard to believe, the packaging can be the piece that differentiates you from other businesses and can help you build customer loyalty while promoting the growth of your business. As we have already mentioned, below we are going to list a list of advantages of integrating custom packaging in your online store in case you still have doubts about whether you should invest in this aspect:
Customized Packaging Gives a Good Impression to Your Brand’s Customers
Good customized packaging can say many things about a company and create a good first impression on a new customer. It can transmit the values of a company. If it is sustainable packaging, for example, it conveys much more information than any type of campaign in which your company can participate. At the same time, custom soap boxes shape the image of a company and can make the difference between a low-cost, unattractive brand and a more established or better-quality brand.
Personalized Packaging Helps Grow You as a Brand
Betting for customized packaging, relating specific colors, logos, slogans, etc., with your product helps you define your brand and enhance the image of your company.
We live in a world of social networks and must know how to take advantage of all the tools we have at our disposal. Are you familiar with unboxing? A few years ago, it became fashionable for influencers to receive a package and open it live on camera capturing real reactions to the product (they don’t have to be influencers, even the fact that non-famous people open it on Instagram or Facebook stories, for example, makes the product known to their friends and family and gives you free publicity).
Often in these videos, much emphasis is placed on the packaging and how the product is protected. Keep in mind that this packaging is seen by the consumer and your entire audience, so this is your opportunity to make a good impression, make yourself known, and build customer loyalty.
Custom Packaging Boxes Help Build Customer Loyalty
Customized packaging is one of the pieces that help to contribute to customer loyalty. As we have mentioned throughout the post, different elements build a brand and make it succeed. Starting with a quality product, passing through fast shipments and competitive prices, and ending with packaging customization that helps customers remember your product and choose it again among the endless possibilities they find online.
If this type of packaging is attractive to your customers, they will keep a very positive memory of your brand and likely buy again. Loyal customers are very important since they are the ones who recommend the product to friends and family and these to theirs, thus creating a very profitable chain for your company.
Personalized Packaging Helps Distinguish Your Company From the Competition
An idea that we have been repeating is that in the world of E-Commerce, there are infinite possibilities and infinite competitors. When customers search, your business appears, as well as thousands of other businesses; therefore, it is important to creatively and strategically use all the tools at our disposal to stand out from the competition.
Personalized packaging is one of the elements that can help you stand out. A company that does not invest in customized packaging looks less professional and even lower quality in customers’ eyes. Although custom packaging represents an investment, it brings many benefits.
Personalized Packaging Helps Access the Customer Effectively
You must decide what customized packaging you want to offer your customers. Remember that every little detail has an influence. If, for example, you offer custom boxes with different phrases, it can give the customer a sense of exclusivity, or if you include contact details, it can make your company seem accessible and close and help you build customer loyalty.
Remember that when we refer to personalized packaging, we are not just referring to a box. Packaging includes everything: a box or envelope in which the product is kept and protected, the size and shape of the box or envelope, the colors that identify the brand or company, the information that appears on the box or envelope, the logo, the slogan to arouse some feeling in the consumer, colored or personalized ribbon with the company name, how the consumer data is included in the box or envelope, corporate sticker, etc.